A UNIQUE PROJECT FOR FRESH STEP IN PARTNERSHIP WITH THE BEST FRIENDS ANIMAL SOCIETY, WHERE CATS AND AI COLLIDE IN A PURRFECT BLEND OF FASHION AND COMPASSION. INSPIRED BY THE TECHNOLOGY'S POTENTIAL FOR GOOD, WE GENERATED PHOTOS OF ADORABLE CATS ELEGANTLY DRESSED IN MET GALA-INSPIRED OUTFITS, AIMING TO RAISE AWARENESS AND FIND THEM FOREVER HOMES. THROUGH THE CREATIVE POWER OF GENERATIVE AI AND THE METICULOUS PROCESS OF CAPTURING ORIGINAL CAT PHOTOS, WE TRANSFORMED THEM INTO HYPER-REALISTIC, CINEMATIC IMAGES THAT EXUDE A RED CARPET ALLURE. BY SHOWCASING THE BEAUTY AND SIGNIFICANCE OF ADOPTION, WE BROUGHT ATTENTION TO THESE DESERVING FELINE COMPANIONS, COMBINING EXPERTISE IN FUTURE TECH, DESIGN, AND CREATIVE DIRECTION TO MAKE A MEANINGFUL DIFFERENCE
CATWALK TO
FOREVER HOMES
SERVICE
CREATIVE DIRECTION
CLIENT
FRESH STEP
YEAR
2023
READY FUR A SURPRISE? HOVER OVER MEOW!
ROLE : ART DIRECTION | DESIGN | AI PROMPTING | PHOTO RETOUCHING | PHOTOGRAPHY